By using multimedia such as video and virtual tours, photos of homes, and land for development, realtors can bring life and emotion to a property listing. This type of content allows potential buyers to get a better sense of the property and its features, and is much more engaging than text-based descriptions. Additionally, multimedia can be used to showcase properties to a larger audience, as it can be shared on social media and other digital platforms. This can help realtors to reach a broader audience and generate more leads, create more interest and increase sales.